Case studies
Four pieces of work, in detail
Each one goes past the finished piece to the system underneath it. Including where it fell over.
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Libera Awards
2026Producing an awards show with a team of agents
Three agents running Blender, After Effects, and Premiere Pro, under a coordinator holding the data. More than 120 renders, about 300 nominee names that all had to be right in front of an industry that knows them by name.
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Libera Awards
2025 to 2026Two years of generative art direction
The package went from flat 2D built by hand to full 3D environments, on the same budget and timeline as every year before. What changed was how the images got made. What didn't was who decided how they should look.
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Direct Agents
2025 to presentMotif
Digital marketing asks for more creative volume, and more pattern recognition, than a team can hand-produce. Motif is the suite I built for that gap, and the agency sells it to clients now. It measures creative against performance to find the signals worth acting on, and it turns a handful of ads into hundreds of brand-safe variations without spending the design budget on them.
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DistroKid,
For Direct Agents
2026Animated spots on a generative stack
Three animated spots shipped for paid social. Open-source image models and image-to-video produce the raw material. None of it arrives usable. Twelve years of post-production craft makes it something a client loves.
